When it comes to Major League Soccer (MLS) jersey sales, Lionel Messi continues to dominate. In his second MLS season with Inter Miami CF, the Argentine superstar once again claims the top spot for the league’s most-sold jersey. But he’s not alone in representing star power. His teammate and fellow football icon, Luis Suárez, follows closely behind in second place. These two legendary forwards are setting the standard for fan enthusiasm in the U.S., and they aren’t the only big names causing a buzz, according to MLS
This post will break down the top-selling MLS jerseys of 2024. We’ll discuss trends and the stars driving jersey sales. Whether you’re a longtime fan or just catching up with MLS action, there’s plenty to explore.
The Top 5 Best-Selling MLS Jerseys in 2024
It’s no surprise that Messi is at the top, but let’s take a look at who joins him in the top five:
-
Lionel Messi – Inter Miami CF. His arrival in MLS was historic. Fans have shown their love by buying his iconic pink and black jersey. His impact on and off the field is unparalleled.
-
Luis Suárez – Inter Miami CF. The Uruguayan striker is a world-class signing. He has quickly become a fan favorite. Suárez’s fierce playing style and undeniable chemistry with Messi have contributed to him grabbing the No. 2 spot.
-
Denis Bouanga – LAFC. Bouanga’s great play for LAFC puts him among the league’s best. As one of the league’s top scorers, his rise to No. 3 in jersey sales is a testament to his growing star power.
-
Luciano Acosta – FC Cincinnati. Last season’s MVP, he shines for FC Cincinnati. His playmaking has made him a fan favorite.
-
Cucho Hernández – Columbus Crew Rounding out the top five is Columbus Crew’s Cucho Hernández. His electric performances and ability to turn a game around have earned him a strong following, and it shows in his jersey sales.
Notable Trends and Insights from 2024 Jersey Sales
Beyond the top five, there are several interesting insights to unpack from this year’s MLS jersey sales.
Inter Miami and Seattle Sounders Dominate
Both Inter Miami and Seattle Sounders FC boast the most players in the top 25, with four players each on the list. Inter Miami’s superstar trio of Messi, Suárez, and Busquets drive a lot of this, as expected. Meanwhile, Seattle’s dynamic duo of Morris and de la Vega have made waves in the Pacific Northwest.
First-Year MLS Players Making an Impact
Four players on this list are in their first season in MLS, and their popularity is already skyrocketing. Jersey sales and the game have soared. This is due to Pedro de la Vega (Seattle Sounders FC), Emil Forsberg (New York Red Bulls), Olivier Giroud (LAFC), and Luis Suárez (Inter Miami CF).
A Youth Movement in MLS
It’s not just established stars grabbing attention—there’s a growing crop of younger talent making waves too. Six players on the list are 25 or younger. They include Brian Gutiérrez (21) of Chicago Fire FC and Jacob Shaffelburg (24) of Nashville SC. This signals a promising future for the league, with fans rallying behind the next generation of stars.
World Cup Stars Driving Sales
MLS attracts global talent, including World Cup winners and top players. Messi (Argentina), Suárez (Uruguay), Giroud (France), and Busquets (Spain) have all played in World Cups. Their jerseys are must-haves for fans of their international careers.
Complete List: Top 25 Best-Selling MLS Jerseys of 2024
Here’s the full ranking of the top 25 best-selling MLS jerseys this year:
-
Lionel Messi – Inter Miami CF
-
Luis Suárez – Inter Miami CF
-
Denis Bouanga – LAFC
-
Luciano Acosta – FC Cincinnati
-
Cucho Hernández – Columbus Crew
-
Olivier Giroud – LAFC
-
Riqui Puig – LA Galaxy
-
Hany Mukhtar – Nashville SC
-
Jordan Morris – Seattle Sounders FC
-
Pedro de la Vega – Seattle Sounders FC
-
Sergio Busquets – Inter Miami CF
-
Jacob Shaffelburg – Nashville SC
-
Eduard Löwen – St. Louis CITY SC
-
João Klauss – St. Louis CITY SC
-
Jordi Alba – Inter Miami CF
-
Darlington Nagbe – Columbus Crew
-
Emil Forsberg – New York Red Bulls
-
Sebastián Driussi – Austin FC
-
Christian Benteke – D.C. United
-
Brian Gutiérrez – Chicago Fire FC
-
João Paulo – Seattle Sounders FC
-
John Tolkin – New York Red Bulls
-
Dániel Gazdag – Philadelphia Union
-
Raúl Ruidíaz – Seattle Sounders FC
-
Diego Chará – Portland Timbers
Why the Top 25 List Matters for MLS
The jersey sales list is more than just a ranking of player popularity—it reflects the growth of MLS as a league. High-profile signings like Messi and Suárez have boosted the league’s global visibility. Also important is the rise of homegrown talent and younger players. It shows that MLS nurtures future stars. At the same time, it attracts legendary figures from Europe and South America.
Key Takeaways
-
Inter Miami CF dominates the top 5 with both Messi and Suárez leading the pack.
-
Seattle Sounders FC and Inter Miami CF each have four players in the top 25, leading all teams.
-
Younger players are making their mark in MLS, with six players aged 25 or younger on the list.
-
World Cup players and champions continue to draw fan interest, solidifying MLS’s growing global reputation.
Who’s Got the Hottest Jersey in MLS?
The 2024 season has seen some exciting trends in MLS jersey sales. Messi’s popularity and the rise of young stars like Cucho Hernández and Pedro de la Vega are to blame. Whether you support a legend or a future star, it’s clear: MLS is drawing more attention, talent, and fans than ever.